Communication is generally seen as the exchange of information between two parties. It involves skills that will ensure there are no barriers to the dissemination of this information. This is vital to the success of every relationship as well as organizations especially in this age of competition.
The purpose of communication is to get your message across to others clearly and unambiguously. Ideally the purpose of communication would include:
• Differentiate: our ability to communicate makes us different from others whether good or bad.
• Remind /reinforce: we communicate to remind others of our products or to reinforce the messages that we have given to customers
• Relationship: communication helps us to build and maintain our relationships or to respond to a previous communication
• Inform: customers may not always know or may have a little knowledge of our products. This simply calls for information. The saying is that to manage an organization is to manage the future and to manage the future is to manage information
• Persuade: the most important aspect of communication is to persuade customers to purchase your products instead of your competitors ‘products.
Communication is a two way process. Communication is incomplete when there is no feedback. THIS means that communication moves from the sender to the receiver who in turn gives feedback. To be an effective communicator and to get your point across without misunderstanding and confusion, your goal should be to lessen the frequency of the problems at each stage of the communication process with clear, concise, accurate, well-planned communications. We follow the process through below:
Source: The originator of the message in the communication process.
As the source of the message
• Be clear about why you’re communicating.
• What you want to communicate.
• Know when, where and how to communicate.
• Be certain that the information you’re communicating is useful and accurate.
Then also you give feedbacks as well, because this is the message that you get from your audience as you communicate audience will provide you with feedback, verbal and nonverbal reactions to your communicated message.
Pay close attention to this feedback, as it is the only thing that allows you to be confident that your audience has understood your message. If you find that there has been a misunderstanding, at least you have the opportunity to send the message a second time.